by Michael Gallant

Everyone has experienced it before — you see an advertisement on TV and three  weeks later, you’re still humming the same catchy melody that playfully  urges you to buy a soft drink, bring your car in for a new muffler, or change  insurance companies. Such is the mysterious art of jingle writing.

Crafting words and music for the sole  purpose of selling a product can be lucrative, creatively challenging, and fun — but how do you make the jump from indie songwriter, musician, artist, or  producer to trusted messenger of a company’s brand? What do you do once you’ve  actually landed your first gig writing commercial ad music?
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