by Michael Gallant
Everyone has experienced it before — you see an advertisement on TV and three weeks later, you’re still humming the same catchy melody that playfully urges you to buy a soft drink, bring your car in for a new muffler, or change insurance companies. Such is the mysterious art of jingle writing.
Crafting words and music for the sole purpose of selling a product can be lucrative, creatively challenging, and fun — but how do you make the jump from indie songwriter, musician, artist, or producer to trusted messenger of a company’s brand? What do you do once you’ve actually landed your first gig writing commercial ad music?
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